November 21, 2017

Publicaciones

Artículos publicados en revistas académicas:

  • Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Benefits of hikers as cultural tourists hard and soft behaviours. Anatolia. An International Journal of Tourism and Hospitality Research. (Scopus Q2).
  • Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Motivation-Based behavior and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands. Tourism Economics. (ISI Social Science Citation Index. IF –  1.124 – Q4).

Capítulos de libro:

  • Alemany-Hormaeche M., Rejón-Guardia F., & García-Sastre M.A. (2019) Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-11160-1_2
  • Rejón-Guardia F., García-Sastre M.A., & Alemany-Hormaeche M. (2019) Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands.In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-11160-1_3
  • Rejón-Guardia, F., García-Sastre, M.A., & Alemany-Hormaeche, M. (2018). The active senior tourist: the case of The Balearic Islands. In Dynamics of Tourist/visitor Behaviour co-edited by Metin Kozak and Nazmi Kozak. Editorial Springer. (4ª posición editoriales internacionales según SPI).

Informes y anuarios:

  • Rejón-Guardia, F., García-Sastre, M. A. & Alemany-Hormaeche, M. (2017). El Turista Actiu Senior: el Cas de les Illes Baleares. Anuari de l’envelliment. Illes Balears 2017. pp 151 – 172.

Congresos y foros académicos:

  • Markovic, N., Rejón-Guardia, F., & García-Sastre, M.A. (2019). A Tourism-phobia scale development: an exploratory case of an international resident of Majorca. XXIX Jornadas Hispano Lusas – Osuna (Sevilla) – 30 a 2 Febrero 2019.
  • Rejón-Guardia, F., Aguiló-Lemoine, A.E., García-Sastre, M.A. & Alemany-Hormaeche, M. (2019). Congruence effects on the sponsorship effectiveness on sports events websites: An experimental approach. XXIX Jornadas Hispano Lusas – Osuna (Sevilla) – 30 a 2 Febrero 2019.
  • [8-18] Alemany-Hormaeche, M., Rejón-Guardia, F., Aguiló-Lemoine, A. and García-Sastre, M.A. (2018) The Challenge of Seasonality in the 21st century: the Paradigmatic case of Balearic Islands. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM]
  • Aguiló-Lemoine, A.E.,  Alemany-Hormaeche, M., García-Sastre, M.A. &Rejón-Guardia, F. (2018) The effectiveness of online sports sponsorship in cognitive terms. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM] [#TECHNOLOGY].
  • Francisco Rejón-Guardia, Angela Aguilo-Lemoine, Margarita Alemany-Hormaeche and María Antonia García-Sastre (2018) Centennials Changes in Attitudes toward the Destination by Virtual Reality. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM] [#TECHNOLOGY].
  • Francisco Rejón-Guardia, Silvia Truyols Quintana, Margarita Alemany-Hormaeche and María Antonia García-Sastre. (2018). Cyclotourist’ s Points of Interest through Geo-positioned Tweets in Mallorca. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM] [#DIGITAL MARKETING].
  • Aguiló-Lemoine, A.E., Rejón-Guardia, F., García-Sastre, M.A. y Alemany-Hormaeche, M. (2018). The effectiveness of online sports sponsorship in the tourism sector. [#TOURISM] [#DIGITAL MARKETING].
  • F. Rejón-Guardia, M.A. García-Sastre, G.A. Vich-I-Martorell (2018), The time management competence and the effectiveness of the university student, , EDULEARN18 Proceedings, (Mallorca – Julio 2018), pp. 2888-2894.[#Education and innovation].
  • F. Rejón-Guardia, G. Maraver-Tarifa (2018), Evaluation of teaching performance by the students: the role of new technologies and the virtual teaching environment, EDULEARN18 Proceedings, Mallorca – Julio, pp. 4953-4960. [#Education and innovation].
  • Francisco Rejón-Guardia, Margarita Alemany-Hormaeche, María Antonia García-Sastre. Segmentación del cicloturista de montaña en las islas baleares a través de las motivaciones de visita: un análisis clúster. XXIX congreso AEMARK 2017 – Sevilla 6 – 8 Septiembre 2017. [#TOURISM].  
  • Francisco Rejón-Guardia, María Antonia García-Sastre, Margarita Alemany-Hormaeche y Gabriel A. Vich-i-Martorell.  Técnicas de gestión del tiempo para mejorar la eficacia del estudiante universitario – Método GTD y Pomodoro. IX Jornadas de innovación en Economía. Malaga (Spain) – Junio 2017 – EDUCACIÓN E INNOVACIÓN – [#Education and innovation].
  • Ángela Aguiló Lemoine, Francisco Rejón-Guardia, Margarita Alemany-Hormaeche, Maria Antonia García-Sastre. A new challenge for brands: the effectiveness of the online sport sponsorship. 9th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program. Cartagena (Spain) – Junio 2017. [#TOURISM]
  • Rejón-Guardia, F., García-Sastre, M.A. y Alemany-Hormaeche. Analysis of motivation and tourism behaviour of sailboat race participants in the Balearic Islands. 9th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program. Cartagena (Spain) – Junio 2017. [#TOURISM]
  • M.Alemany-Hormaeche, M., Rejón-Guardia, F. y García-Sastre, M.A. Segmentation of Hard and Soft Marathon Runners by tourism behavioural variables and loyalty: the case of the Balearic Islands. 9th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program. Cartagena (Spain) – Junio 2017.  [#TOURISM]
  • Alonso-Dos Santos, M.,Rejón-Guardia, F., Calabuig, F., y Pérez, C. Engagement in sports virtual brand communities. Global Innovation and Knowledge Academy (GIKA) – Lisbon (Portugal) – 28 – 30 Junio (2017). [#DIGITAL MARKETING]
  • Rejón-Guardia, Francisco (2016). Procesamiento publicitario en redes sociales: variables negativas y actitudes, su influencia sobre la inteNción de uso. AEMARK 2016. León (España) de 7 al 9 de Septiembre. [#DIGITAL MARKETING]
  • Alonso Dos Santos Manuel ; Rejón Guardia Francisco y Calabuig Moreno Ferran (2016). Transferencia de imagen en una comunidad de marca on-line, aplicación al patrocinio deportivo. AEMARK 2016. León (España) de 7 al 9 de Septiembre.[#DIGITAL MARKETING]
  • Rejón-Guardia, F., García-Sastre, M.A. y Alemany- Hormaeche, M. (2016). Motivation-Based Behaviour and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands6th international conference on Tourism and Hospitality between China and Spain (ICTCHS2016) Madrid – 27 – 30 de Septiembre. [#TOURISM]
  • Rejón-Guardia, F., García-Sastre, M.A. y Alemany-Hormaeche, M. (2016). A Cycle Tourism Motivation Analysis. An Empirical Study of the Balearic Islands8th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program –  Bodrum (Turquía) – 25 al 30 Mayo 2016.[#TOURISM]
  • Alemany-Hormaeche, M., Rejón-Guardia, F. y García-Sastre, M.A. (2016). Identifying Cycle Tourism Segments in the Balearic Islands: A Latent Class Approach. 8th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program.  Bodrum (Turquía) – 25 al 30 Mayo 2016.[#TOURISM]
  • Alonso, M., Calabuig, F., Rejón, F. y Pérez, C. (2016). Influence of the virtual brand community in sports Sponsorship. Global Innovation and Knowledge Academy (GIKA) – Valencia (España) – 21 al 23 de Marzo (2016). [#DIGITAL MARKETING]