November 21, 2017 turnetmk

Publicaciones

Artículos publicados en revistas académicas:

  • Aguiló-Lemoine,A.E., Rejón-Guardia, F. & García-Sastre, M.A. (2020). Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach, Sustainability, 12(19), 8173
  • Rejón-Guardia, F., Alemany-Hormaeche, M. & García-Sastre, M.A. (2020). Ibiza dances to the rhythm of pedals: the motivations of mountain biking tourists competing in sporting events, Tourism Management Perspectives, 36.
  • Cladera, M., Rejón-Guardia, F.,Vich-i-Martorell, G.A., & Juaneda, N. (in press). Evolution of undergraduate tourism students’ attitudes towards statistics: pre and post evaluation, Journal of Teaching in Travel & Tourism.
  • Rejón-Guardia, F., García-Sastre, M.A., Garau-Vadell, J.B. & Orfila-Sintes, F. (2020). Virtual Reality in tourism: centennials acceptance. Tourism Analysis. DOI: https://doi.org/10.3727/108354220X15758301241837 (SJR – Q3)
  • Cladera, M., Rejón-Guardia, F.,Vich-i-Martorell, G.A., & Juaneda, N. (2019). Tourism students’ attitudes toward statistics, Journal of Hospitality, Leisure, Sport & Tourism Education, 24(X), pp. 202-210. https://doi.org/10.1016/j.jhlste.2019.03.002 (JCR – SSCI – Q2 – FI: 1.97).
  • Rejón-Guardia, F., Polo-Peña, A.I. & Maraver-Tarifa, G. (2019). The acceptance of a Personal Learning Environment based on Google apps: the role of subjective norms and social image. Journal of Computing in higher education. https://doi.org/10.1007/s12528-019-09206-1 (SJR – Q1 – 1.02 – JCR – SSCI – Q2 – 1.87).
  • Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Hikers as cultural tourists: differences between hard and soft behaviours. Anatolia. An International Journal of Tourism and Hospitality Research. (Scopus Q2).
  • Rejón-Guardia, F., García-Sastre, M.A & Alemany-Hormaeche, M. (2018). Motivation-Based behavior and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands. Tourism Economics. (ISI Social Science Citation Index. IF –  1.124 – Q4).

Capítulos de libro:

  • Deyá-Toertella, B., Méndez-Durón, R. & Rejón-Guardia, F. (2021). Revisiting an academic tourism destination: an empirical analysis of the role of motivations, attitudes, satisfaction and electronic word of mouth. In Academic Tourism – Perspective on International Mobility in Europe, Cerdeira-Bento, Martínez-Roget, Pereira and Rodriguez (Eds.) (pp. XXX). Springer International Publishing.
  • Rejón-Guardia, F., Marković, N., & García-Sastre, M. A. (2020). The Development of a Scale to Measure Tourism-Phobia: An Exploratory Case of Residents in Majorca. In C. Ribeiro de Almeida, A. Quintano, M. Simancas, R. Huete, & Z. Breda (Eds.), Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism (pp. 217-236). Hershey, PA: IGI Global. doi:10.4018/978-1-7998-2224-0.ch012 (SPI 36/96 – ICEE 79.000).
  • Rejón-Guardia, F. (2019): “Travelbots – los chatbots aplicados a la industria turística” en Alén, E. y Calero, F. [Dir.], La actividad turística española en 2018 (Edición 2019). Ed. Síntesis. ISBN: 9788491714408.  https://bit.ly/38PADtt (SPI 5/104 ICEE 856.000).
  • Rejón-Guardia, F., Deyá-Tortella, B., & Orfila-Sintes, F. (2019). Aceptación de la realidad virtual en la promoción de destinos turísticos y actitud hacia el destino. En Modelos de gestión e innovación en turismo. Aranzadi (Thomson Reuters)(SPI 3/104 – ICEE 911.000)
  • Alemany-Hormaeche M., Rejón-Guardia F., & García-Sastre M.A. (2019) Analysis and Segmentation of Sports Events’ Participants: The Marathon Course in Palma de Mallorca. In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-11160-1_2
  • Rejón-Guardia F., García-Sastre M.A., & Alemany-Hormaeche M. (2019) Sailboat Race Events: Exploring the Effects of a Regatta in the Balearic Islands.In: Artal-Tur A., Kozak M., Kozak N. (eds) Trends in Tourist Behavior. Tourism, Hospitality & Event Management. Springer, Cham. https://doi.org/10.1007/978-3-030-11160-1_3
  • Rejón-Guardia, F., García-Sastre, M.A., & Alemany-Hormaeche, M. (2018). The active senior tourist: the case of The Balearic Islands. In Dynamics of Tourist/visitor Behaviour co-edited by Metin Kozak and Nazmi Kozak. Editorial Springer. (4ª posición editoriales internacionales según SPI).

Informes y anuarios:

  • Rejón-Guardia, F., García-Sastre, M. A. & Alemany-Hormaeche, M. (2017). El Turista Actiu Senior: el Cas de les Illes Baleares. Anuari de l’envelliment. Illes Balears 2017. pp 151 – 172.

Congresos y foros académicos:

  • Alemany-Hormaeche, M., García-Sastre, M.A., García-Buades, E. and Rejón-Guardia, F. (2020) El desarrollo sostenible de un detino turístico Maduro, un juego de malabares –  II Congreso LatinoAmericano de Marketing Social 09-10- Septiembre, Urugay (Universidad Católica del Urugay). 
  • Rejón-Guardia, F. and Vich-I-Martorell, G.A. (2020) Design and acceptance of chatbots for information automation in university classrooms. EDULEARN20 Proceeding, pp. 2452-2462,  Palma de Mallorca – Jul – 2020.  doi: 10.21125/edulearn.2020.0757
  • S. Ortiz-Bonnin, C. Ramis, M.I. Montañez-Juan., M.A. Manassero-Mas, M.E. García-Buades,  Rejón-Guardia, F. (2020) TESTING THE RELATIONSHIP BETWEEN TEAM EMOTIONAL INTELLIGENCE AND SATISFACTION IN PROJECT TEAMS, EDULEARN20 Proceedings, pp. 1153-1159. Doi:  10.21125/edulearn.2020.0392
  • Li, M., Rejón-Guardia, F., & García-Sastre, M.A. (2019). The adoption of face recognition-based mobile payment in tourism area: a comparative evaluation between China and Spain. The 9th International Conference on Tourism and Hospitality Between China and Spain (ICT2019), Universitat Autònoma de Barcelona, Barcelona, Spain.
  • García-Sastre, M.A., Rejón-Guardia, F., Aguilo-Lemoine, A. & Alemany-Hormaeche, M. (2019). Geotagging the active tourist in the Balearic Islands. The 9th International Conference on Tourism and Hospitality Between China and Spain (ICT2019), Universitat Autònoma de Barcelona, Barcelona, Spain.
  • Alemany-Hormaeche, M., Rejón-Guardia, F., Aguilo-Lemoine, A. & García-Sastre, M.A. (2019). New winds for Mallorca as a tourism destination: La Copa del Rey Mapfre. The 9th International Conference on Tourism and Hospitality Between China and Spain (ICT2019), Universitat Autònoma de Barcelona, Barcelona, Spain.
  • Maraver-Tarifa, G., Rejón-Guardia, F., (2019). Measurement model proposal for the evaluation of teaching performance by the students according to the conceptual framework of the dominant service logic theory. Service and the future of Workforce, RESER 29th Conference, Sep – 12-14, Ceuta, Spain.
  • Rejón-Guardia, F., García-Sastre, M.A., Alemany-Hormaeche, M. & Rialp-Criado, J. (2019). Determinantes de la repetición de destino del cicloturista. Segmentos y Gasto. XXXI Congreso International de Marketing (AEMARK), Universidad de Extremadura, Cáceres, 11-13 Septiembre 2019.
  • Juaneda, C., Cladera, M., Rejón-Guardia, F. & Vich-i-Martorell, G. (2019). Are attitudes towards statistics of tourism students negative? A comparison by field of study. The 9th International Conference on Tourism and Hospitality Between China and Spain (ICT2019), Universitat Autònoma de Barcelona, Barcelona, Spain.
  • F.Rejón-Guardia & Kulakova, G. (2019). Tourist acceptance of travelbots in the hospitality industry. AIRSI2019, 8-9 July, Universidad de Zaragoza (Spain).
  • F. Rejón-Guardia, G.A. Vich-I-Martorell, C. Juaneda, M. Cladera (2019) Gender differences in attitudes towards statistics in social science degrees, 11th International Conference on Education and New Learning Technologies – EDULEARN19 Proceedings, Palma (Spain) – 1st-3rd July, pp. 2933-2941.
  • F. Rejón-Guardia, M.A. García-Sastre, M. Alemany-Hormaeche (2019) Electroencephalographic response of e-learning tasks on a learning management system: an emotional and cognitive approach, 11th International Conference on Education and New Learning Technologies – EDULEARN19 Proceedings, Palma (Spain) – 1st-3rd July, pp. 6675-6680.
  • Cladera, M., Juaneda, C., Rejón-Guardia, F., Riera, G. & Vich-i-Martorell, G.À. (2019). Actitudes hacia la estadística de los estudiantes de economía y administración de empresas. XI Jornadas de docencia en Economía, Zaragoza (30 a 31 Mayor, 2019).
  • Markovic, N., Rejón-Guardia, F., & García-Sastre, M.A. (2019). A Tourism-phobia scale development: an exploratory case of an international resident of Majorca. XXIX Jornadas Hispano Lusas – Osuna (Sevilla) – 30 a 2 Febrero 2019.
  • Rejón-Guardia, F., Aguiló-Lemoine, A.E., García-Sastre, M.A. & Alemany-Hormaeche, M. (2019). Congruence effects on the sponsorship effectiveness on sports events websites: An experimental approach. XXIX Jornadas Hispano Lusas – Osuna (Sevilla) – 30 a 2 Febrero 2019.
  • [8-18] Alemany-Hormaeche, M., Rejón-Guardia, F., Aguiló-Lemoine, A. and García-Sastre, M.A. (2018) The Challenge of Seasonality in the 21st century: the Paradigmatic case of Balearic Islands. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM]
  • Aguiló-Lemoine, A.E.,  Alemany-Hormaeche, M., García-Sastre, M.A. &Rejón-Guardia, F. (2018) The effectiveness of online sports sponsorship in cognitive terms. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM] [#TECHNOLOGY].
  • Francisco Rejón-Guardia, Angela Aguilo-Lemoine, Margarita Alemany-Hormaeche and María Antonia García-Sastre (2018) Centennials Changes in Attitudes toward the Destination by Virtual Reality. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM] [#TECHNOLOGY].
  • Francisco Rejón-Guardia, Silvia Truyols Quintana, Margarita Alemany-Hormaeche and María Antonia García-Sastre. (2018). Cyclotourist’ s Points of Interest through Geo-positioned Tweets in Mallorca. 10th World Conference for Graduate Research in Tourism, Hospitality and Leisure to be held in Cappadocia, Turkey, 2-7 October 2018. [#TOURISM] [#DIGITAL MARKETING].
  • Aguiló-Lemoine, A.E., Rejón-Guardia, F., García-Sastre, M.A. y Alemany-Hormaeche, M. (2018). The effectiveness of online sports sponsorship in the tourism sector. [#TOURISM] [#DIGITAL MARKETING].
  • F. Rejón-Guardia, M.A. García-Sastre, G.A. Vich-I-Martorell (2018), The time management competence and the effectiveness of the university student, , EDULEARN18 Proceedings, (Mallorca – Julio 2018), pp. 2888-2894.[#Education and innovation].
  • F. Rejón-Guardia, G. Maraver-Tarifa (2018), Evaluation of teaching performance by the students: the role of new technologies and the virtual teaching environment, EDULEARN18 Proceedings, Mallorca – Julio, pp. 4953-4960. [#Education and innovation].
  • Francisco Rejón-Guardia, Margarita Alemany-Hormaeche, María Antonia García-Sastre. Segmentación del cicloturista de montaña en las islas baleares a través de las motivaciones de visita: un análisis clúster. XXIX congreso AEMARK 2017 – Sevilla 6 – 8 Septiembre 2017. [#TOURISM].  
  • Francisco Rejón-Guardia, María Antonia García-Sastre, Margarita Alemany-Hormaeche y Gabriel A. Vich-i-Martorell.  Técnicas de gestión del tiempo para mejorar la eficacia del estudiante universitario – Método GTD y Pomodoro. IX Jornadas de innovación en Economía. Malaga (Spain) – Junio 2017 – EDUCACIÓN E INNOVACIÓN – [#Education and innovation].
  • Ángela Aguiló Lemoine, Francisco Rejón-Guardia, Margarita Alemany-Hormaeche, Maria Antonia García-Sastre. A new challenge for brands: the effectiveness of the online sport sponsorship. 9th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program. Cartagena (Spain) – Junio 2017. [#TOURISM]
  • Rejón-Guardia, F., García-Sastre, M.A. y Alemany-Hormaeche. Analysis of motivation and tourism behaviour of sailboat race participants in the Balearic Islands. 9th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program. Cartagena (Spain) – Junio 2017. [#TOURISM]
  • M.Alemany-Hormaeche, M., Rejón-Guardia, F. y García-Sastre, M.A. Segmentation of Hard and Soft Marathon Runners by tourism behavioural variables and loyalty: the case of the Balearic Islands. 9th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program. Cartagena (Spain) – Junio 2017.  [#TOURISM]
  • Alonso-Dos Santos, M., Rejón-Guardia, F., Calabuig, F., y Pérez, C. Engagement in sports virtual brand communities. Global Innovation and Knowledge Academy (GIKA) – Lisbon (Portugal) – 28 – 30 Junio (2017). [#DIGITAL MARKETING]
  • Rejón-Guardia, Francisco (2016). Procesamiento publicitario en redes sociales: variables negativas y actitudes, su influencia sobre la inteNción de uso. AEMARK 2016. León (España) de 7 al 9 de Septiembre. [#DIGITAL MARKETING]
  • Alonso Dos Santos Manuel ; Rejón Guardia Francisco y Calabuig Moreno Ferran (2016). Transferencia de imagen en una comunidad de marca on-line, aplicación al patrocinio deportivo. AEMARK 2016. León (España) de 7 al 9 de Septiembre.[#DIGITAL MARKETING]
  • Rejón-Guardia, F., García-Sastre, M.A. y Alemany- Hormaeche, M. (2016). Motivation-Based Behaviour and Latent Class segmentation of Cycling tourists: a study of the Balearic Islands. 6th international conference on Tourism and Hospitality between China and Spain (ICTCHS2016) Madrid – 27 – 30 de Septiembre. [#TOURISM]
  • Rejón-Guardia, F., García-Sastre, M.A. y Alemany-Hormaeche, M. (2016). A Cycle Tourism Motivation Analysis. An Empirical Study of the Balearic Islands. 8th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program –  Bodrum (Turquía) – 25 al 30 Mayo 2016.[#TOURISM]
  • Alemany-Hormaeche, M., Rejón-Guardia, F. y García-Sastre, M.A. (2016). Identifying Cycle Tourism Segments in the Balearic Islands: A Latent Class Approach. 8th World Conference for Graduate Research in Tourism, Hospitality & Leisure Conference Program.  Bodrum (Turquía) – 25 al 30 Mayo 2016.[#TOURISM]
  • Alonso, M., Calabuig, F., Rejón, F. y Pérez, C. (2016). Influence of the virtual brand community in sports Sponsorship. Global Innovation and Knowledge Academy (GIKA) – Valencia (España) – 21 al 23 de Marzo (2016). [#DIGITAL MARKETING]

PROYECTOS DE INNOVACIÓN DOCENTE

  • DESARROLLO DE LAS COMPETENCIAS DE GESTIÓN DEL TIEMPO Y DE TAREAS PARA MEJORAR LA EFICACIA DEL UNIVERSITARIO (GTD Y POMODORO) – (2017)
  • DESARROLLO DE LA COMPETENCIA TRANSVERSAL DE GESTIÓN DEL TIEMPO – (2018)
  • EVALUACIÓN AFECTIVA DE LAS PLATAFORMAS DE APRENDIZAJE ON-LINE MEDIANTE EL USO DE BIOSENSORES – (2019)
  • IMPLEMENTACIÓN DE UN BOT CONVERSACIONAL “CHATBOT” PARA MEJORAR LA ATENCIÓN AL ALUMNADO Y LA ASISTENCIA EDUCATIVA (2020)